MILAN (AP) — Perhaps the “It” bag’s star just simply burned too bright. Those essential handbag wonders, which flew not in stores before dropping into unpredicted oblivion, have given way to something a great deal enduring: signature bags.
Iconic suitcases have been around since fashion fused to celebrity — Hermes has the Birkin, Fendi the Baguette, Gucci iPhone case one particular Hobo, and so on — but now may perhaps be becoming a cornerstone of brand strategy, taking a role as a flagship item. These are suitcases so exclusive and enduring they need become emblematic of the label they can bear.
Ferragamo launched its own gain access to into the category this week with the Entusiasmo, named for founder Salvatore Ferragamo’s late daughter, who was the résistance behind Ferragamo’s first handbag number in the 1970s. Designed by Massimiliano Giornetti, one particular satchel-styled bag takes elements during a 1990s Fiamma Ferragamo design, System.Drawing.Bitmap top handle and a locked piece, for a creation meant to be both dependable and aesthetically appealing.
“Handbags are undoubtedly something of a collector’s item, some-thing you can pass down from the age of to generation, so it really is carrying value. It is something that also indicates a brand, ” James Ferragamo, son of Ferragamo and the brand’s manager of women’s leather goods, cited by telephone Tuesday, ahead of the right dinner launching the new bag. “We want to maintain this in our number for many years to come. “
The Entusiasmo comes in three sizes, from a mini-version appropriate for the evening to a larger carryall, and has many iterations, from fur, python, crocodile, stingray, calf plus fox. The price ranges from $1, 650 to $27, 000.
Ferragamo underlined the intergenerational aspirations for bag, reflecting the company’s three-generational ancestors and family history, with an online short film project boasting mother-daughter and sister pairings during iconic families, including Mariel Shakespeare and her daughter Langley Shakespeare Fox, that is posted on the brand’s website.
Mariel Hemingway said jennifer had no trouble signing on to the upgrade. She’s a long-time fan involving Ferragamo, and appreciated the family tie-in and the chance to work with her baby. The role of fashion in life hit home for the actress plus, more recently, mental health advocate on recent speaking engagement in New york, D. C., when she in check getting compliments from strangers on her behalf shoes — a pair of two-tone shoe with a silver buckle by the one and only Ferragamo — from the decidedly non-fashion crowd.
“The point of fashion is not at all for people to walk the black carpet. It is so people can am located their lives looking fashionable, eye-catching and beautiful in any realm they can work in, ” Hemingway said.
Hemingway’s daughter has been test-driving a mini-black Fiamma, which she said is made for her lifestyle.
“I am not ever the girl with the briefcase. I am the lady who takes ChapStick, a billfold, notecase, pocketbook and my phone, ” Langley Hemingway Fox said by cell phone from New York.
It’s no surprise in brands are honing their purse focus. Accessories have proven needed recession-resistant, and the economic traction they provide for fashion houses is making it a great deal critical for brands to develop an well-known bag, one that “can stand staying brand’s flagship item, ” cited Ginger Reeder of Neiman Marcus.
With sales of leather resources the fastest-growing segment in the comfort sector, there is enough room for every family home to have an iconic bag, “and a great number do, ” Reeder said. Overseas sales of leather goods, consisting of footwear, reached 36 billion pounds ($50 billion) last year, nearly a third of all luxury sales, according to a research by Bain & Co.
Simply, the customer will decide which bag is iconic.
There is another article about Gucci iPhone 5 case, visit here.
Cool iPhone Cases 